“There’s strength in numbers,” says Huk founder and Critical Mass CEO Ben Verner. “Critical Mass is a roll up of niche brands in the fishing, boating, and coastal market. I want to unite a strong portfolio of brands under one umbrella, but I also want to remain founder-friendly because I’ve been on that side of it, too.”
Toadfish, a coastal lifestyle brand with an emphasis on conservation, secures a majority investment from Annapolis, MD based Critical Mass. “There’s strength in numbers,” says Huk founder and C
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Texas Fish & Game Magazine Freshwater
Light tackle re-imagined. These spinning combos combine cutting-edge materials with creative, ergonomic designs and engineering, for the ultimate in fishing performance. Paired with powerful, responsive rods that are built to last with rugged salt-proof components and a revolutionary ergonomic handle that won’t chip, tear, or weather.
Toadfish 2500 Elite Carbon Spinning Reel & Rod Combo 7'2'' M-XF
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Fishing Monthly Magazine April 2023 by Fishing Monthly - Issuu
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